Stop Guessing. Start Scaling.
Scaling Up Partner for Disciplined Growth.
Implement the world-renowned Scaling Up framework to break through the chaos, align your leadership team, and build a more valuable, profitable company.












Does This Sound Familiar?
You've built a successful company, but growth has become unpredictable. Maybe it feels like you're hitting a wall. The complexity is increasing faster than your profitability, and you're stuck in the business instead of working on it.
Your team is busy, but are they working on the right things?
Profit is inconsistent, and cash flow feels like a constant battle.
You lack a simple, actionable strategy that everyone understands.
You feel like you're the only one pushing the boulder uphill.
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Growth Isn't Magic.
It's a Discipline.
Scaling a business is not about chasing the latest trend. It’s about installing a proven operating system. The Scaling Up methodology, born from Verne Harnish's "Mastering the Rockefeller Habits," provides a simple, practical framework to address the four critical decisions every growing company must get right. We don't add complexity; we help you find clarity and execute with discipline.
Why Choose a Dallas-Based Scaling Up Coach?
You could read the book. You could try to implement it yourself. But the fastest path to results is with a coach who has been in the trenches. As a Certified Scaling Up Coach based right here in the DFW metroplex, I don't just teach the theory. I work side-by-side with your leadership team to implement the tools, challenge your assumptions, and hold you accountable. This is about real work and real results, not just another binder on the shelf.
Our Proven Implementation Process
01
Assess & Align (Month 1):
We start with a full diagnostic using tools like the FACe and Function Accountability Chart. We get the unvarnished truth about your People, Strategy, Execution, and Cash to establish a clear baseline.
02
Plan & Commit (Month 2):
Together, we build your One-Page Strategic Plan (OPSP). This isn't a 50-page document nobody reads. It's a powerful, single-page guide that clarifies your Core Values, Purpose, Brand Promise, and annual/quarterly priorities.
03
Execute & Accelerate (Ongoing):
We establish the meeting rhythm—the Daily Huddle, Weekly Meeting, and Quarterly Planning sessions—that drives relentless execution. We track metrics, solve problems, and build momentum quarter after quarter.
Master the 4 Decisions™ That Drive 10x Growth
Get the Right People Doing the Right Things
Stop the frustration of accountability issues. We use tools like the FACe and Topgrading principles to help you build a team of A-Players who are happy and productive.
Develop a Strategy Everyone Can Execute
Move from a vague vision to a crystal-clear One-Page Strategic Plan. We’ll define your Core Customer, your Brand Promise, and the key differentiators that make you a market leader.
Install the Rhythms for Flawless Execution
Great strategy is useless without execution. We'll install the meeting rhythms and data habits that turn your quarterly goals (Rocks) into reality, driving profitability and saving you time.
Generate Consistent Cash to Fuel Your Growth
Cash is the oxygen for your business. We focus on the Power of One—the seven financial levers you can pull to dramatically improve your cash flow and fund your vision without giving up equity.
Results from Business Leaders Like You
Ready to Build a Company That Scales?
The frustration you're feeling is a symptom of growth, but it doesn't have to be your future. Let's have a straightforward conversation about where you are and where you want to go. No pressure, no fluff. Just a clear assessment of whether the Scaling Up framework is the right tool to build the company you've always envisioned.
This is a 1-on-1 session with Mark Fenner to discuss your business challenges and explore the Scaling Up framework. It is not a sales pitch.

Frequently Asked Questions
What size company is this for?
Our work is for mid-market companies that are past the startup chaos but are now facing a new set of challenges. The sweet spot is typically between $10 million and $100 million in revenue.
More important than your revenue, though, is your situation. You likely have a proven product or service, but the complexity of the business is starting to outpace your current systems. Communication is breaking down, you feel like you’re losing momentum, and you’re stuck working in the business instead of on it.
If you’re ready to move from founder-led hustle to disciplined, team-led execution, this is for you. We help good companies build the infrastructure to become great ones.
More important than your revenue, though, is your situation. You likely have a proven product or service, but the complexity of the business is starting to outpace your current systems. Communication is breaking down, you feel like you’re losing momentum, and you’re stuck working in the business instead of on it.
If you’re ready to move from founder-led hustle to disciplined, team-led execution, this is for you. We help good companies build the infrastructure to become great ones.
How is this different from other business coaching like EOS® or Vistage?
Great question. Think of them as different tools for different jobs. All have value, but they solve different problems.
Vistage is a peer advisory group. You get valuable perspective from other CEOs outside your company. Our work is different because we get in the trenches with your leadership team to install a single, comprehensive performance platform inside your company. We’re not just advising; we’re helping you build the engine.
EOS® is an excellent system for creating basic operational discipline. It helps get the first layers of accountability in place. Scaling Up is the complete framework for the next stage of growth. It incorporates that operational discipline but goes significantly deeper into the Four Decisions every scaling company must get right: People, Strategy, Execution, and Cash. We don’t just help you run better meetings; we help you build a market-dominating strategy and engineer the cash flow to fund your growth.
Simply put, we connect your execution to a robust strategy and a healthy cash engine, ensuring the entire business is aligned for profitable growth.
Vistage is a peer advisory group. You get valuable perspective from other CEOs outside your company. Our work is different because we get in the trenches with your leadership team to install a single, comprehensive performance platform inside your company. We’re not just advising; we’re helping you build the engine.
EOS® is an excellent system for creating basic operational discipline. It helps get the first layers of accountability in place. Scaling Up is the complete framework for the next stage of growth. It incorporates that operational discipline but goes significantly deeper into the Four Decisions every scaling company must get right: People, Strategy, Execution, and Cash. We don’t just help you run better meetings; we help you build a market-dominating strategy and engineer the cash flow to fund your growth.
Simply put, we connect your execution to a robust strategy and a healthy cash engine, ensuring the entire business is aligned for profitable growth.
What is the time commitment for my leadership team?
Let’s be direct: this is a commitment. But it’s a commitment to working smarter, not just harder. The time you invest is designed to create more time and focus down the road.
The core rhythm looks like this:
- Annual Planning: Two days to set strategy and priorities for the year.
- Quarterly Planning: One day every 90 days to review progress, adjust, and set the next quarter’s priorities.
Monthly Coaching Calls with the CEO: A structured rhythm to maintain alignment and accountability.
The real question isn't the hours on the calendar. The question is, are you committed to growth? This platform replaces chaotic, reactive fire-fighting with a disciplined, proactive focus on what truly matters. It’s the ultimate investment in getting your time back.
The core rhythm looks like this:
- Annual Planning: Two days to set strategy and priorities for the year.
- Quarterly Planning: One day every 90 days to review progress, adjust, and set the next quarter’s priorities.
Monthly Coaching Calls with the CEO: A structured rhythm to maintain alignment and accountability.
The real question isn't the hours on the calendar. The question is, are you committed to growth? This platform replaces chaotic, reactive fire-fighting with a disciplined, proactive focus on what truly matters. It’s the ultimate investment in getting your time back.
Does our team have to be in Dallas for in-person coaching?
No. We work with leadership teams across the country.
That said, we are firm believers in the power of getting your team in the same room for the most critical strategic work. For key sessions like your two-day Annual Planning and your one-day Quarterly Planning workshops, we strongly recommend they be done in person, either at your office or an offsite location. The focus, energy, and alignment that comes from that dedicated time together is irreplaceable.
For ongoing monthly check-ins, virtual coaching is highly effective and efficient. We’ll build a hybrid model that works for your team’s logistics without compromising the results.
That said, we are firm believers in the power of getting your team in the same room for the most critical strategic work. For key sessions like your two-day Annual Planning and your one-day Quarterly Planning workshops, we strongly recommend they be done in person, either at your office or an offsite location. The focus, energy, and alignment that comes from that dedicated time together is irreplaceable.
For ongoing monthly check-ins, virtual coaching is highly effective and efficient. We’ll build a hybrid model that works for your team’s logistics without compromising the results.
What kind of ROI can we expect from Scaling Up coaching?
The ROI shows up in two critical ways: quantitatively on your financial statements and qualitatively in your life.
Quantitatively: We focus on immediate, tangible results. We use a simple but powerful tool called the Power of One, which demonstrates how a 1% improvement in key drivers—like price, volume, or direct costs—can create a massive impact on your profit and cash flow. Clients see improved gross margins, accelerated cash conversion cycles, and ultimately, a significant increase in the valuation of their business.
Qualitatively: This is about getting your freedom back. It’s about less drama and fewer headaches. It's an aligned leadership team that owns their responsibilities, allowing you to finally step out of the day-to-day whirlwind. It’s the ability to take a vacation without worrying if the place will burn down.
The ultimate ROI is building a more valuable, durable, and enjoyable business—one that serves you, not the other way around.
Quantitatively: We focus on immediate, tangible results. We use a simple but powerful tool called the Power of One, which demonstrates how a 1% improvement in key drivers—like price, volume, or direct costs—can create a massive impact on your profit and cash flow. Clients see improved gross margins, accelerated cash conversion cycles, and ultimately, a significant increase in the valuation of their business.
Qualitatively: This is about getting your freedom back. It’s about less drama and fewer headaches. It's an aligned leadership team that owns their responsibilities, allowing you to finally step out of the day-to-day whirlwind. It’s the ability to take a vacation without worrying if the place will burn down.
The ultimate ROI is building a more valuable, durable, and enjoyable business—one that serves you, not the other way around.